Our History

The balance between everyday and elemental

Born in the mountains of New Hampshire, TERRACEA (pronounced teh·ruh·cee·ah) was founded with the belief that great outerwear should be both technical enough for the trail, but functional enough for your day-to-day life. Whether you are waking up for dawn patrol, or walking to the office in the blistering New England cold, our mission has always been to create best-in-class outerwear, without sacrificing functionality. We pride ourselves in creating some of the most progressive technical outerwear in the industry, and we embrace our "hybrid" philosophy of designing products that function through all aspects of life.

With the White Mountains just a stone’s throw away, we test our gear in some of the harshest conditions mother nature has to offer. Unrelenting wind and piles of snow have helped us create our signature cutting-edge fabrics, and our innovative technology has proven time and time again to be resilient in even the most brutal winter conditions.

With our name meaning “Solutions for Earth”, Terracea was founded in pursuit of the perfect jacket. We believe that good products can always be made better, and we are constantly challenging the status-quo by refining and optimizing industry standards to create outerwear products that shine above the rest.

Sand & Snow

Born on the island of Oahu in Hawaii, founder Eric Hui first came to the East Coast as a student living in Boston, and quickly developed a newfound passion for both snow and the cold New England weather. Within a few weeks, he found the need for a jacket that would keep him warm on his way to class, but also be technical enough to brave the elements of the White Mountains. He got to work implementing DIY improvements to his trusty ski jacket, which eventually became the basis of one of the first technical jackets Terracea offered. Eric believes in a pragmatic and utilitarian approach towards outerwear design, and always bringing that Hawaiian positivity into everything that he does.

Design & Development

In our pursuit for the perfect jacket, we work closely with the team at WERX design. Based out of Colorado, the team helps us develop gear that is ideal for use in all conditions, and assists in design, development, and production of some of our best performing outerwear pieces.

At Terracea, we are firm believers in conducting business with integrity. Our compass is fixed on five main principles:

AUTHENTICITY

We stay true to our roots, our mission and our customer. We're real people, with real passions, who really believe in the products we sell. We also don't take ourselves too seriously because where's the fun in that?

COMPASSION

We see our company as a platform for positive change and inspiration. When someone entrusts us with their business, we embrace the opportunity to not only deliver an exceptional experience, but to treat people like...people.

IMPROVEMENT

Our business has grown because we truly listen to our customers. Your feedback, good, bad and indifferent, helps us to deliver a better product and experience. We are committed to listening and improving, always.

QUALITY

Everything that bears our name is something we are proud to wear ourselves. We promise to uphold our standards so you can be as confident in our products as we are. 

TRANSPARENCY

We believe customers should be able to connect with the brands they love. We embody a spirit of openness and transparency because that's what keeps us close to you, our customers. We are accessible, and always take your feedback to heart. That's a promise.