ABOUT US

Weather At The Center

When Hawaii-born founder Eric Hui came to the Northeast in the dead of winter, he was struck with the realization that how you dressed for the weather really did matter. On the most frigid days, clothing that was designed purposefully to keep you warm, dry and comfortable outside was simply what worked the best.

It was then that Eric realized that there was a significant gap in the global marketplace for technical outerwear that wasn’t rooted in a sport or a high performance heritage – Every brand he came across portrayed an image that forced alignment with the mountains, or on-mountain activity. 

The truth was, clothing designed for mountainous elemental conditions worked VERY well everywhere else too. He sought out the answer to the daily question on top of lots of peoples minds:

How should I dress for the weather today?

With a sense of determination, Eric formed the brand TERRACEA. He got the best materials and set out to create products meant for the outside in a more relatable sense of the word. To TERRACEA, outdoors means “out your door” and can be the city, woodside, and everything in-between. Inspired by his own experience and creative inspiration:

Enter TERRACEA 

TERRA: Earth (& Elements)

(Pana)CEA: Solution/remedy for all  

TERRACEA: Solutions for the Elements 

A modern take on outdoor inspired fashion.

Everyday Possibilities

Today, Terracea is the active embodiment of all-season readiness. We're the seamless solution of fit and function for ever-changing weather: Made for New England, ready worldwide.

And because our products are inspired by, tested, and proved in one of the world's most diverse and extreme climates here in the mountains and seacoast of New Hampshire, we strive to be your universal remedy for everyday possibilities.

For NE Weather

The future of being outside is optimized preparedness, the design cornerstone of Terracea gear. Exploring this planet should be a nimble sport, not a burden of complication. We want to remove that barrier of entry for everyday humans, and deliver gear anyone can quickly adapt to.

From the expert outdoorsmen to the everyday traveler, we embolden you to hit the ground running, embrace the stiff winds, enjoy time spent on old mountain trails, and simply live your life outdoors. Terracea is your gear partner throughout it all.

WHAT TO EXPECT

UNIQUE STYLING

Forward-thinking design for those who are looking for something different.

  • Modern looking aesthetic

  • Comfort and utility focused
  • Progressive design philosophy

LIFESTYLE MOTION

Materials that move freely but are always ready for inclement weather.

  • Inspired by athletic wear
  • Flexible and durable fabrics
  • Full articulation for movement