5,000 MILES
We've got roots in New England. Well, sort of. A healthy 5,074 miles separated our Hawaii-born founder from the biting North East when he transplanted half a decade ago.
The new, four seasons of unpredictable weather stage was set, but Eric Hui's plan wasn't to start an outerwear company to compete with the legends of winter apparel... In fact, his appreciation for New England outdoors prompted him to try all types of great brands and gear. But, he kept coming up short of what he aesthetically wanted and functionally needed....
Eric realized sometimes you gotta throw your hat in the ring to get what you want, even by starting your own company.
Enter TERRACEA
TERRA: Planet Earth. PanaCEA: The goddess of universal remedy.