Impact
As a growing brand, we are striving to prioritize sustainable practices in the foundation of who we are. For us, this translates into a thoughtful design process that leaves no stone unturned when considering the impact our jackets have on the Earth.
Our goal is to find harmony between producing jackets that minimize our burden on the planet while still holding true to our mission of designing a reliable and functional piece of gear for our customers. In pursuit of this balance, we work with a number of BlueSign approved vendors, are a member of 1% For the Planet which donates a portion of our annual profits back into Earth-friendly programs, prioritize using recycled fabric where possible – like Primaloft Silver Eco Oeko-Tex Certified Insulation – and are making the switch from C6 to C0 DWR which breaks down faster after being discarded and does not linger in the environment.
In addition, we continually strive to create versatile and reliable gear, who’s lifespan can stretch across multiple generations of owners. The idea is to design a jacket that can be seamlessly used through multiple types of adventures and needs to be replaced less frequently, which in turn eliminates the environmental costs that come with increased production, like water, energy, waste, and shipping impacts. For customers who prefer to have the latest-and-greatest, we donate gently used gear through our Terracea Gives program that not only gives new life to discarded gear, but supports underrepresented communities in the process.
With all this being said, we fully recognize that we are not perfect. Each production season brings new opportunities for us to improve our sustainability efforts, and we already have a number of exciting changes for next season that are aimed at being kinder to the Earth. We welcome any feedback or suggestions from our customers as we continually strive to become greener in all aspects of our process, and support the Earth for generations of skiers to come.