A Note From Eric Hui, Founder and CEO of Terracea

A Note From Eric Hui, Founder and CEO of Terracea

Terracea was born out of the necessity for quality outdoor apparel that doesn't compromise style for functionality. Ski jackets are fantastic for hitting the slopes, but for everyday wear, we all need something that seamlessly transitions from the great outdoors to main streets and city sidewalks. 

Back in 2017, I found myself in Boston, a world away from the tradewinds of Hawaii. It didn't take long for me to realize that the New England weather is a force to be reckoned with. From chilly winds to surprise rain showers and everything in between, I needed something more than just a typical jacket to navigate this unpredictable climate.

Jackets that could brave the elements without weighing me down or making me feel out of place in my environment. 

The mission was clear: create jackets that are as versatile as the people who wear them. Jackets that could effortlessly blend into any setting, from a brisk morning coffee run to a weekend hiking escapade in the picturesque landscapes surrounding Boston and beyond. 

At Terracea, we believe in embracing every season, and that means designing jackets that are ready for whatever Mother Nature throws our way. Waterproof, windproof, and breathable—our jackets are a shield against the elements, allowing you to focus on the journey, not the weather report.

What sets us apart is our dedication to innovation. We understand that you don't want to sacrifice style for functionality, and you shouldn't have to. Our jackets are a testament to this philosophy, combining cutting-edge technology with sleek design to create the perfect synergy of lifestyle and performance.

As we continue to grow, our commitment remains unwavering. We're not just creating jackets; we're crafting experiences. Whether you're strolling through the historic streets of Boston or embarking on an adventure in the great outdoors, Terracea has your back—literally!

So, here's to the dreamers, the doers, and the ones who refuse to let the weather dictate their plans. Join us on this journey as we redefine what it means to be prepared for every season, one stylish and functional jacket at a time.